West Ham United has announced a multi-year extension to their five-year partnership with Jeton, which will see the brand continue as its Official Unified Finance App partner.
The renewal ensures the continuation of the successful partnership which has been a driving force behind Jeton’s continued global growth as leaders and pioneers in the financial services industry. Likewise, the synergy between the brands highlights West Ham United’s growing worldwide presence.
Jeton boast over one million registered users with services available in 27 countries, and have featured in the Financial Times' list of 1,000 Fastest Growing Companies in 2024 and 2025.
As part of that growth, during the 2024/25 season West Ham United supported with their digital transformation, ensuring Jeton were placed at the forefront of the Club’s global fanbase. This included branding featuring prominently across a host of campaigns across the Club's digital channels including the hugely popular ‘The Waiting Game’ brand video.
The partnership will see Jeton branding continue to appear across the Club’s LED pitch-side perimeter advertising boards, as well as a host of additional matchday rights. Furthermore, through exclusive matchday experiences and giveaways, Jeton will continue to engage the Premier League Club’s local and global fanbase.
Nathan Thompson, Executive Director at West Ham United, commented: “We’re delighted to continue our successful partnership with Jeton. During the five years our work together has been an integral driver for the global growth of both organisations. We are particularly pleased to have had a key impact in Jeton’s digital transformation last season, with our own growing global digital channels providing the perfect platform to support Jeton’s accelerated growth.
“Jeton and West Ham United are equally passionate about reaching new audiences. This alignment will play a key part in our continued journey of growth into the 2025/26 season and beyond.”
Harbin Sze, CEO at Jeton, said: “We are proud to extend our partnership with West Ham United and to keep building on what we’ve achieved together. Since 2020, our collaboration has helped us grow our brand globally and connect with fans who value innovation, simplicity and trust in financial services."
Disclaimer
Jeton is a trading name of LA Orange Limited. LA Orange Limited is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 for distributing or redeeming electronic money (e-money) and providing certain payment services on behalf of an e-money institution, with FCA registration number 902088. LA Orange Limited is registered in England and Wales, Company Number 11535714, with its registered office address at The Shard Floor 24/25, 32 London Bridge Street, London, SE1 9SG, United Kingdom. LA Orange Limited is registered with The United Kingdom Information Commissioner's Office with ICO registration number ZA798368.
Jeton is a trading name of LA Orange CY Limited. LA Orange CY Limited is authorised by the Central Bank of Cyprus under the Electronic Moneys Law of 2012 and 2018 (Law 81(I)/2012) for distributing or redeeming electronic money (e-money), with Licence No: 115.1.3.66. LA Orange CY Limited has been incorporated in the Republic of Cyprus under the provisions of the Companies Law (Cap 113) with registration number HE 424807, with its registered office address at 116 Gladstonos, M. Kyprianou House, 3rd and 4th Floor, 3032, Limassol, Cyprus.
Jeton Bank Limited is licensed and authorised by the Financial Services Unit, Ministry of Finance of the Commonwealth of Dominica, licensed as a banking institution under the Offshore Banking Act, fully authorised to provide services to clients worldwide, except for Commonwealth of Dominica citizens and residents, under the prudential supervision of the Financial Services Unit. Jeton Bank Limited is registered in the Commonwealth of Dominica, Company Number 2022/C0175, with its registered address at 40 Kennedy Avenue, Roseau, Commonwealth of Dominica.
